Nissan of Boerne
Nissan of Boerne is a Tier 1 dealership in the San Antonio Hill Country, known for one of the largest inventory selections in Central Texas. Consumer purchases reached up to 500 mile radius, across a majority of southern texas region and reached north to the Southern areas of Austin TX. .
Strategy
Assessment of user interactions, purchasing process, online presence, and analytics. then implement actions to produce an easy user experience and customer services during the vehicle purchasing process. KPIs Buying Experience, Online Purchasing Capabilities, Service Dept, Returning Customers, Referrals, Phone Tracking Systems, and Digital Ads with Analytics for ROI.
Marketing
Marketing tactics included website upgrades, SEO, digital campaigns via META/Google Ads, traditional TV/Radio media, eNewsLetters, Google and BING Business Pages, with a Calendar of Events schedule around holidays and regional activities.
Results:
Increased monthly vehicle sales from 180 to 300+ with optimizing marketing and enhancing digital presence. The combination of Digital and Traditional media in a targeted region, provided positive results with several Nissan corporate awards and accolades.
Partnered with Automotive Web Dev team to create a new website with integrated e-commerce and live chat capabilities, resulting in a 56% increase in new user engagement. Conducted a comprehensive review of digital procedures, refining 3rd-party lead generation partnerships to improve ROI and lower acquisition costs.
Reconfigured Google Analytics and implemented an updated social media strategy, leading to a steady increase in leads and social interactions. Created SOP’s for best practices and streamlined email and SMS marketing strategies, improving customer outreach by 45%.
Digital Ads - Product Specials for IMSA Race Series Promotion. Campaign targeted racing enthusiasts ages, 18-36, and included Geo-Fencing around local and regional race tracks.
