Pier 88 - Restaurant
The Pier 88 - project was a branding development package for a new start-up business. The owner, Rose Ting, began with a story and a vision, which then we turned to reality. The project began with a marketing plan and business objectives. We created the logo, environmental designs, menus, table top displays, interior design, collateral, media plan and public relations. We placed annual media buy packages on broadcast tv, radio and online.